How the practice performed this week
Team Performance
One focus per provider — the specific, measurable thing Moxie is coaching each of them toward this month. Auto-set weekly from their metrics. Click a row to see their book and full coaching notes.
Top 3 patterns worth acting on
The 3 highest-$ patterns from your data this week, benchmarked against 240 similarly-sized practices. 4 more are tucked below.
Rebook rate is stuck at 48% — the single biggest gap to similar practices.
Only 48 of every 100 patients book a follow-up before leaving the room, vs. 70%+ at top practices. The 2 new providers you're planning to hire in Q3 will pour water into a leaky bucket unless this moves first.
Flat for 6 consecutive weeks despite higher new-patient volume. Top-quartile segment (VIP) is healthy at 82%; mid-frequency patients (2–4 visits) are the leak — 71% of drop-offs happen Tue/Wed 4–6pm during front-desk handoff. 7 of 14 Scottsdale peers who turned on the in-room prompt saw +15pts in 8 weeks.
Laser is your biggest missing service — 73% of similar-tier peers added one in the last 18 months.
You're turning away an estimated 9 laser consults/mo. Similar practices with a BBL/IPL device average $22K/mo net after lease by month 4. Financing a $98K device at 6.9% / 60 mo = $1.9K/mo — covered by visit 3 each month.
9 "laser" search terms came through your lead form in the last 30 days with no matching service booked. Your two closest Scottsdale peers added a BBL device in 2025 and both hit $20K+/mo by month 5. Your margin profile (62% gross today) supports a $1.9K/mo payment without pinching cash.
Membership at 6% vs. similar 25% — you're leaving recurring revenue on the table.
You have 412 active patients. Only 25 are on a monthly plan. If you move to 20% (half the similar-practice benchmark in year 1), that's ~$14K/mo in predictable recurring revenue.
Your current 25 members spend 2.1× non-members annually and rebook 2.4× more often — the economics already work at tiny scale. 120 of your 412 active patients visit 3+ times a year (classic "ready-to-convert" signal) and only 25 are on a plan. Members also carry your practice through seasonal troughs — you had 0 members cancel in Q1.
Consult-to-treatment dropped 3 pts this week — Jamie's close rate is the outlier.
Priya closes at 78%. Jamie closes at 61%. Same lead source, same intake script. Likely a price-presentation gap — Jamie is discounting 22% of the time without a policy.
14 of Jamie's last 64 consults closed at a discount, with no documented approval rule — that's 22%. Priya's discount rate over the same window: 4%. Same lead mix by source. The gap isn't skill; it's absence of a pricing policy when Jamie gets objection pressure at the table.
Mother's Day peak hits in 18 days — 14 Scottsdale peers are already advertising.
Scottsdale peers of your size (n=14) are seeing 34% of their May revenue come from Mother's Day gift-card bundles. You haven't launched yet. Window is tight.
Moxie's campaign library is flagged the 14-day window as closing fast. Your pre-book list already has 41% of last year's volume (highest in the network) — the demand is there; the ad spend is the missing piece. Peer median: $600 ad spend, 11 new consults booked.
Gross margin slipped to 62% vs. similar 71% — supplies cost + underpricing, not volume.
Tox cost/unit rose 11% over 6 months (supplier-driven). Galderma is 14% cheaper per unit and now stocked in Moxie Supplies. Separately, 3 of your 7 services are priced below the Scottsdale median — a P&L review with your PSM can surface the full list.
Your 6-month tox cost/unit is up 11% while your prices held flat — that's the full margin slip. Three services (HydraFacial, chemical peels, dermaplaning) are priced 8–14% below the Scottsdale median. Moxie Supplies now has Galderma in-network at your tier rate. Fix #1 is a supplier swap; fix #2 is a 45-min P&L review.
You're the bottleneck. 60% of your time is clinical — target for year-3 vision is 20%.
Your Botox and filler hours are 78% of your clinical load. Priya is NP-certified and averaging $380/hr when you let her — vs. your $680/hr. The math says: shift her to 60% of your current Botox book.
32 of your 54 weekly hours are clinical this month — 60%, vs. your 3-year target of 20%. Priya ran 22 more Botox hours in March than February with zero drop in patient outcomes or NPS. Revenue capture per hour: Priya $380 vs your $680, but you keep the $680/hr on complex fillers + consults. Net: you free time, the top line doesn't move.
Your tasks · 11 open
Ranked by $ impact and deadline. Top 3 visible; the rest collapse below. Tap Why this? on any task to see what Moxie noticed.
Rebook is flat at 48% for 6 consecutive weeks — your single biggest gap to the 70% benchmark from similar practices. Priya books 61% when she remembers; Jamie books 36%. The in-room prompt is the one setting that forces the conversation before the patient leaves the room. 7 of 14 Scottsdale peers who turned it on saw +15pts in 8 weeks.
Jamie closed 14 of her last 64 consults with an ad-hoc discount — 22% — with no documented approval rule. Priya's discount rate over the same window is 4%. Same lead mix. The gap is absent pricing policy when she faces objection pressure. Role-play + a written discount-approval rule closes it. Script + scenarios pre-loaded; block on calendar Thu 2:30p.
Mother's Day peak hits in 18 days and 14 Scottsdale peers are already advertising — median spend $600 driving ~11 new consults. Scottsdale peers of your size see 34% of May revenue from Mother's Day gift-card bundles. Your pre-book list is already at 41% of last year's volume (highest in the network) but there's no ad flight live. Copy + IG creative drafted by Moxie Growth — needs your one-click approval.
Sarah T left a 3★ mentioning a 22-min wait on Apr 18. Your rolling NPS is 72 — a single unanswered borderline review drops the 30-day average ~4pts and new-patient conversion dips 6% while it sits. Dex drafted an empathy-first response that offers a complimentary HydraFacial; edit or send as-is.
Maria goes on PTO Apr 27 — 3 facials would otherwise cancel. Priya has matching open blocks and NP-facial credentials. One VIP (Wed reschedule) needs auto-notification; Moxie queues both with one click. Doing nothing costs you ~$720 in cancelled bookings plus 2 hrs of front-desk re-scheduling.
AZ law requires a Good-Faith Exam before any injectable treatment. 5 appointments this week don't yet have one on file — missing even one is an automatic audit flag from the AZ Board of Nursing and blocks Moxie's malpractice rider. Moxie Suite pre-loaded all 5 patient files; review + sign is one pass.
AZ Board of Nursing updated three P&P sections this quarter — infection control, medical director oversight, adverse-event reporting — with a Fri deadline for signed acknowledgement. Moxie pre-filled your practice info and highlighted the 6 material changes. Your medical director already countersigned his half yesterday.
Your gross-margin and labor-cost math is running on a manual CSV upload from Mar 31. Three weeks of payroll drift means the team-cost view you asked about last week is stale. Moving payroll into Moxie keeps the P&L live and auto-feeds the cash model for the 2nd-location work. Or connect your existing provider (Gusto/Rippling) in 3 min.
You're set up as a Professional Corporation. Last year's K-1 plus this year's YTD owner draws put you in a different bracket — Moxie's tax tool flags a likely S-corp vs. C-corp split decision. A 10-min confirmation now saves $4–9K vs. deciding in December. Surfaces automatically in your October task list so you don't have to track it.
Moxie-integrated e-scripts route to partner pharmacies at negotiated rates — patients pay ~18% less, you get adherence data, and follow-up care looks more polished. Your medical director is already credentialed in the network; setup is one form. Peers using e-scripts see +6pts in patient loyalty surveys (care-continuity signal).
Allergan's Q2 rebate schedule came in 14% above last quarter for Gold-tier practices. You were at the tier cutoff based on trailing volume — one signature at 7:14a locked the new rate into your next 3 Moxie Supplies orders. Net savings: $3.2K/mo starting with the May drop-ship.
What Moxie did for you this week
32 automations ran across your practice. The headline numbers below — open the full activity log for line-by-line detail.
Where your practice stands
Scored Feb 14, 2026 · next re-assessment Aug 14, 2026. Deltas reflect movement since your last assessment.
Your next call · Wed Apr 30, 2:30p with Sawyer Kim
Proposed agenda — Sawyer will reach out if anything here blocks progress before then.
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Cash model for 2nd location — walk Sawyer through assumptions + financing optionsAdded from 30/60/90 · Due Jul 1
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Membership v2 pricing review ($249/mo bundle) — want Sawyer's input on the stackAdded from 30/60/90 · Due Jun 1
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P&L margin review — supplies cost + 3 under-priced servicesAdded from Insights · Protect the margin