Moxie is not a line item. It's a team, a stack, and an operating system. This report lays out every dollar delivered between April 1 and April 21, 2026 — the patients acquired, the patients retained, the supplies saved, and the hours given back to you. Every figure links to the underlying event in your Moxie Suite. Takes about 4 minutes to read.
Q2 2026 · Snapshot
$12,400 in delivered value across four buckets, up $8,100 from Q1.
The headline: Moxie sourced 18 new patients for ~$62 blended CPA, re-engaged 47 lapsed patients through the Maia nurture stack, passed $1,800 in Allergan pricing savings straight to your margin, and absorbed 18 hours of admin + back-office work you'd otherwise be doing. Alongside this, the à-la-carte stack of what you'd pay for each service separately runs $11,780/mo at today's market rates — the built-in Moxie bundle delivers the same coverage for what you already pay.
Delivered · Q2
$12,400
vs Q1: $4,300
Q-over-Q
▲ $8,100
+188% growth
À-la-carte market value
$11,780/mo
12 line items priced at market
Buckets tracked
4
Acquire · Retain · Save · Time
Where the $12,400 came from
Four buckets · every number has a receipt
Each bucket is an independent value stream, measured against what you'd pay to recreate it yourself. The receipts section below lists the specific events that rolled up into each number.
Patients acquired
+$4,800
18 new patients · CPA $62
Sourced by Moxie nurture + ads at avg $267 first-visit value. Every lead has a timestamped source. Cost per acquisition was $62 blended — compared to the Scottsdale med-spa average of ~$118.
Patients retained
+$3,100
47 re-engaged · 12 rebooked
47 lapsed patients re-engaged via Maia SMS. 12 rebooked. Auto-confirmed 94 of 98 appointments this quarter, preventing ~$2,400 in no-show revenue on its own.
Supplies saved
+$1,800
Allergan renegotiation · -7% per visit
Allergan renegotiation flowed through March orders. Bulk ordering + Q2 rebates applied automatically. Your supplies cost per visit dropped 7%.
Time saved
+$2,700
18 hrs · valued at $150/hr
Admin, reporting, intake, and review-response handled by Moxie — valued at your $150/hr rate. Equivalent to one full workday every two weeks you didn't have to spend on the business.
Proportional breakdown
$4.8K
Acquired
$3.1K
Retained
$2.7K
Time
$1.8K
Saved
Acquisition is the biggest Q2 driver this quarter — the Mother's Day pre-book campaign loaded 23 of this quarter's 18 net new patients into the pipeline in the final 10 days alone. Retention catches up in Q3 once the in-room rebook prompt goes live (tracked in your 30/60/90).
Receipts
Patients acquired · +$4,800
18 new patients attributed to Moxie-sourced touchpoints this quarter. Each line below is a traceable event; click through in the live Suite to reach the lead record.
Source breakdown
+$4,800
Paid · Instagram
11 new patients · 2 creator-collab campaigns, 43 landing-page visits converting at 25.6%. Ad spend $412, revenue $2,937.
+$2,937
Organic · review-driven
4 new patients sourced from Google profile views (28 new 5★ reviews in L30D → +162 profile impressions vs. Q1).
+$1,068
Referral / word of mouth
3 new patients referred by existing patients with >5-visit history. No formal program yet — this is free lift.
+$795
Blended CPA
Total ad spend: $1,118. Patients acquired: 18. Blended CPA: $62. Scottsdale competitive average: ~$118.
–
Receipts
Patients retained · +$3,100
Retention value captured through Moxie's autonomous patient-touch stack — reactivation SMS, auto-confirm, review-request loops.
Activity this quarter
+$3,100
Lapsed reactivations
47 patients re-engaged via Maia SMS sequence. 12 rebooked within 14 days. Average next-visit ticket: $142.
+$1,704
No-show prevention
Auto-confirmed 94 of 98 appointments. 4 rescheduled pre-emptively. Estimated revenue preserved at $612 avg ticket.
+$2,448
Review-request responses drafted
22 review responses drafted by Moxie, 19 approved and posted by you. Response rate went from 58% → 92% — a Google ranking signal.
Included
Net attribution
Conservative attribution (30% share to Moxie for rebooks that had zero-touch history prior, 40% share for no-show prevention).
+$3,100
Receipts
Supplies saved · +$1,800
Direct dollars that stayed in your practice because Moxie's purchasing stack reset the unit economics on your two biggest SKUs.
Supplier movement
+$1,800
Allergan renegotiation
Closed Mar 14 by Moxie supply team. Toxin unit cost dropped $3.20/unit. Applied to March + April orders. Runs indefinitely at current volume.
+$1,100
Q2 rebate credits
Automatically applied bulk-order rebates across 3 suppliers. Previously this required manual tracking.
+$470
Expired-stock avoidance
Smart-reorder flagged 2 SKUs at risk of expiring before use. Redistributed via the Moxie network swap list.
+$230
Supplies cost per visit
Q1: $84/visit. Q2: $78/visit. Net -7% with no procedure-mix change.
–
Receipts
Time saved · +$2,700
18 hours across the quarter that Moxie absorbed directly — valued at your $150/hr strategic rate. The goal is not to bill for automation; it's to give you that time back.
Work absorbed
18 hrs · $2,700
New-patient intake
Digital intake + medical-history capture for 18 new patients. ~12 min per intake × 18 = 3.6 hrs.
$540
Appointment reminders + confirms
Auto-send + reply-handling for 98 appointments. ~3 min of front-desk time per appt × 98 = 4.9 hrs.
$735
Review responses drafted
22 review responses drafted in your voice (19 approved, 3 rewritten by you). ~6 min per response × 22 = 2.2 hrs.
$330
Weekly + monthly reporting
3 weekly scorecards + 1 monthly business review compiled and written. ~2 hrs saved per scorecard, ~3 hrs per MBR.
$1,050
Patient after-hours messages
412 patient messages handled by Maia after-hours. Triaged to you when needed, auto-resolved when routine.
Included
Market-value comparison
What you'd pay à la carte for the same stack
These are the services Moxie bundles, priced at current vendor-market rates if you were to acquire them independently. Sourced from publicly listed pricing for category leaders as of April 2026 — Moxie's supply team reviews this list each quarter.
Your Moxie stack · à-la-carte value
Priced at market · Apr 2026
Moxie Suite EMRPractice management + charting
$400/mo
Supplies programDirect-vendor contracts + rebates
$5,000/mo
Content VaultCampaign templates + social library
$350/mo
Marketing servicePaid social + creator sourcing
$2,500/mo
PSM · Emma SanchezDedicated human partner
$1,600/mo
MD MatchMedical-director placement + oversight
$900/mo
Financial docsMonthly P&L + practice scorecard
$600/mo
BookkeepingPilot or Bench-equivalent
$399/mo
E-prescribeDEA-compliant e-script
$30/mo
Maia · SMS + VoicePatient comms automation
Included
ConciergeWarm-transfer phone support
Included
Compliance HubOSHA + HIPAA libraries
Included
À-la-carte total
$11,780/mo
Listed-price market value
What you pay
$2,700/mo
Moxie subscription
Built-in gap
$9,080/mo
Before delivered value
Delivered value · Q2
+$12,400
On top of the bundle discount
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